João Paz
Creative Director
@Uncommon
Instagram, LinkedIn, Behance, Email
Throughout my career, I’ve developed work for Fortune 500 brands like Apple, American Express, Yahoo, KFC, Netflix, and Coca-Cola. I’ve been fortunate to be recognized at the world’s most prestigious design and advertising awards, including the Art Directors Club, D&AD, The One Show, Clios, and Cannes Lions. In 2023, I was ranked the #3 most awarded Design Director in the world by The One Club for Creativity. In 2025, I was named the #1 typographer globally by D&AD, and had work featured in Monotype’s Type Trends report.
Most recently, I was the Co-Head of Design at MLDS, a studio I launched with my partner and friend Fabio Brigido. We had an amazing three-year run, creating work that traveled far and was embraced around the world, including being named North American Design Agency of the Year. Built on a simple belief: a group of designers for whom design isn’t a career path, but a calling.
I’ve since joined Uncommon Creative Studio to help build and shape its design practice in New York alongside Lisa Smith, Sam Shepherd, and Nils Leonard. At a moment when Uncommon stands as one of the most exciting and influential agencies in the world, the focus remains the same: push the work, elevate craft, and create ideas that live far beyond their brief.
I’m incredibly grateful to be doing what I love. Please, feel free to drop me a (nicely designed) line at joaopaz330@gmail.com.
Press
Mullenlowe’s In-House Rebrand Grounds “Funky” Octopus With Logical Serif
The Brand Identity
Enter the Eye-Verse: Mullenlowe Design Studio’s Eye-Opening Campaign for Adc’s 104th Annual Awards
Is Studio Branding Getting More Flexible? With Frontify, We Go Behind the Scenes at Three Studios
Eight Arms, Infinite Possibilities: Mullenlowe’s Generative, Octopus-Led Rebrand Morphs and Moves
Communication & Arts
Branch Museum of Design Sets a Flexible, Timeless Identity That Brings Its Historic Architecture to Life
MullenLowe Global Rebrand - New Global Brand Identity With an Evolved Octopus
Campaign Prepares Festivalgoers of the Brooklyn Film Festival to Engage With Art That Challenges Them
Brand Side Podcast
Why It Pays to Approach Campaigns w/ a Design Mindset with MullenLowe
Monotype Type Trends Report
Type Trends. What is type saying to us in 2024?
Print Mag
MullenLowe Rebrands Branch Museum of Design as a Living Blueprint
Gutsy Brooklyn Film Festival Ads Encourage Viewers to “Watch Something Hard to Watch”
Campaign US
Mullenlowe Unveils a Design Studio - MLDS will be led by heads of design João Paz and Fabio Brigido
Movers & Shakers: João Paz Was Named Head of Design at Mullenlowe New York
The Drum
Creativity Worth Seeing: MullenLowe Puts ADC Awards in the Spotlight
AdAge
The Top 5 Rebrands of 2025 - The Bold Moves That Worked - Branch Museum
The Branch Museum of Design’s Rebrand Is Rooted in Its Own Architectural History
Why Ad Agencies Are Launching Design Units
Top 5 Logo Changes of 2023 - MullenLowe
Mullenlowe’s Global Rebrand Sees Its Octopus Running Wild
The Brooklyn Film Festival Has ‘Something to Offend Everyone' - Editor’s Pick
The Top 5 Creative Brand Ideas You Need to Know About Right Now - Editor’s Pick
Page Mag
Warum die Agentur MullenLowe jetzt auf einen Oktopus setzt
BrandNew by Behance
How the Gables have Turned - New Logo and Identity for The Branch Museum of Design by MullenLowe Design Studio
Stared to Death - New Logo and Campaign for the 104th Adc Awards by Mullenlowe Design Studio
Muse by Clio
Mullenlowe Takes Us Inside Its Global Rebrand - by João Paz
UN Women’s Bold New Ads Remind Us How Much Violence Against Women Remains Legal
Adweek
MullenLowe Rebrands With a Reimagined Octopus and Fluid Personalization
This Agency Created a 'Callgorithm' for the World's Last Blockbuster
Graphic Design USA
João Paz Leads Team of Makers
Little Black Book
Eye-Popping Work by MullenLowe Design Studio for ADC 104th Annual Awards
How MullenLowe Designed Its New Identity
The Brooklyn Film Festival Has Something to Offend Everyone in 25th Edition Campaign
João Paz Named Head of Design at MullenLowe New York
Zachary Winterton
MullenLowe Rebrand - Not All Rebrands Are Created Equal
Lürzer’s Archive
Print ad of the week: Brooklyn Film Festival
Shots
All eyes on the ADC Annual Awards
MullenLowe launches MullenLowe Design Studio
Brooklyn Film Festival has Something to Offend Everyone
Highlights
2026 AdAge • Rebrand of the Year • Branch Museum
2025 AdAge • Top 5 Rebrands of 2025 • Branch Museum
2025 #1 D&AD Top Typographer
2024 AdAge • Top 5 Logo Changes Of The Year • MullenLowe Rebrand
2024 LIA • MLDS Design Agency of the Year
2023 The One Club • Global Rankings • 3rd in the World
2024 The One Club • Global Rankings • Top 20 in the World
2024 Monotype • Featured • Monotype’s Type Trends Report
2025 Communication & Arts • Exhibit Select • March, April Edition
2023 Communication & Arts • Exhibit Select • Typography / Trademarks / Business
2022 Communication & Arts • Exhibit Select • September, October Edition
Juries
2026 Type Directors Club • 72nd Annual Awards • Comms Design Judge
2023 Art Directors Club • 102nd Annual Awards • Advertising Judge
2022 New York Festivals • 2022 Edition • Grand Jury Member
Awards
2026 D&AD • Silver Pencil • Graphic Design - Integrated
2026 D&AD • Silver Pencil • Brand Identity Refresh - Nonprofit
2026 D&AD • Wood Pencil • Art Direction - Integrated
2026 D&AD • Merit • Brand Identity Refresh - Logos
2026 D&AD • Merit • Brand Identity Refresh - Sonic Branding
2026 D&AD • Merit • New Brand Identity - Campaign
2025 D&AD • Silver Pencil • Graphic Design - Motion Design
2025 D&AD • Wood Pencil • Art Direction - Integrated
2025 D&AD • Wood Pencil • Graphic Design - Integrated
2025 D&AD • Merit • Typography - Printed Materials
2024 D&AD • Yellow Pencil • Large Enterprise - New Branding Schemes
2024 D&AD • Merit • Graphic Design • Self Promotion
2024 D&AD • Merit • Branding • Large Enterprise - Logos
2024 D&AD • Merit • Integrated • Typography
2023 D&AD • Merit • Press & Outdoor • Poster Campaigns
Art Directors Club
2026 ADC • Bronze Cube • Branding • Branding Systems - Identities - Integrated
2026 ADC • Bronze Cube • Craft in Motion • Film - Animated Logo
2026 ADC • Merit • Branding - Logos
2026 ADC • Merit • Branding - Rebranding
2024 ADC • Gold Cube • Promotional • Self Promotional
2024 ADC • Silver Cube • Branding
2024 ADC • Merit • Brand • Communication Design
2024 ADC • Merit • Branded Identity • Series
2024 ADC • Merit • Branding • Logos
2023 ADC • Best of Discipline Cube • Best of Brand - Communication Design
2023 ADC • Best of Discipline Cube • Best of Illustration
2023 ADC • Gold Cube • Illustration • Digital - Series
2023 ADC • Gold Cube • Brand / Communication Design • Posters /-Traditional - Series
2023 ADC • Gold Cube • Advertising • Out of Home - Poster - Series
2023 ADC • Gold Cube • Illustration • Advertising / Series
2023 ADC • Silver Cube • Advertising • Out of Home - Print - Electronic Billboard – Series
2023 ADC • Silver Cube • Advertising • Art Direction - Press - Poster - Poster Advertising - Series
2023 ADC • Bronze Cube • Brand • Communication Design • Posters - Wild Postings – Series
2023 ADC • Agency of the year • MullenLowe US
The One Show
2026 ONE SHOW • Gold Pencil • Design • Brand Identity - Rebranding
2026 ONE SHOW • Merit • Design • Craft - Art Direction
2024 ONE SHOW • Gold Pencil • Design • Brand Identity - Rebranding
2024 ONE SHOW • Silver Pencil • Design • Typography - Typeface Design
2024 ONE SHOW • Bronze Pencil • Design • Brand Identity - Logo
2024 ONE SHOW • Merit • Design • Craft - Art Direction
2023 ONE SHOW • Bronze Pencil • Interactive and Mobile Craft • Writing
2023 ONE SHOW • Merit • Print & Promotional • Posters - Series
2023 ONE SHOW • Merit • Out of Home • Craft - Illustration
2023 ONE SHOW • Merit • Out of Home • Craft - Art Direction
2023 ONE SHOW • Merit • Design • Out of Home - Series
2023 ONE SHOW • Merit • Design • Posters - Series
2023 ONE SHOW • Merit • Design • Craft - Art Direction
2023 ONE SHOW • Merit • Design • Craft - Illustration
2021 ONE SHOW • Crystal Pencil • Sustainable Development Goals
2021 ONE SHOW • Silver Pencil • Design • Out of Home - Series
2021 ONE SHOW • Merit • Integrated • Integrated Branding Campaign
2021 ONE SHOW • Merit • Print • Posters - Series
2021 ONE SHOW • Merit • Out of Home • Billboards & Transit - Series
2021 ONE SHOW • Merit • Direct Marketing • Integrated Campaign
2021 ONE SHOW • Merit • Direct Marketing • Digital & Online - Banners & Pop-ups
2013 ONE SHOW • Bronze Pencil • Advertising • Branded Content - Online
2013 ONE SHOW • Merit • Interactive • Online Films & Video - Self-Promotion - Single
Cannes Lions
2024 CANNES LIONS • Gold Lion • Design • Rebrand / Refresh of an Existing Brand
2024 CANNES LIONS • Silver Lion • Industry Craft • Typography / Brand & Communications Design
2024 CANNES LIONS • Bronze Lion • Digital Craft • Illustration & Image Design
2023 CANNES LIONS • Finalist • Direct & Social
2021 CANNES LIONS • Bronze Lion • Media - Not for Profit
2021 CANNES LIONS • Finalist • Print & Publishing - Not for Profit
2021 CANNES LIONS • Finalist • Media • Use of Print / Outdoor
2016 CANNES LIONS • Bronze Lion • Media
2016 CANNES LIONS • Finalist • Outdoor
2016 CANNES LIONS • Finalist • Mobile
2016 CANNES LIONS • Finalist • Radio
2012 CANNES LIONS • Finalist • Promo & Activation • Corporate Image & Information
2009 CANNES LIONS • Finalist • Out of Home
Clio Awards
2026 CLIO AWARDS • Gold Clio • Design • Brand Identity: Refresh
2026 CLIO AWARDS • Bronze Clio • Design • Logo
2026 CLIO AWARDS • Bronze Clio • Design Craft • Graphic
2026 CLIO AWARDS • Merit • Digital/Mobile Craft • Graphic Design
2025 CLIO AWARDS • Grand Clio • Design Craft • Art Direction
2025 CLIO AWARDS • Gold Clio • Design Craft • Animation
2025 CLIO AWARDS • Silver Clio • Design • Posters
2025 CLIO AWARDS • Silver Clio • Design Craft • Graphic Design
2025 CLIO AWARDS • Silver Clio • Digital/Mobile & Social Media Craft • Art Direction
2025 CLIO AWARDS • Bronze Clio • Digital/Mobile & Social Media Craft • Graphic Design
2024 CLIO AWARDS • Gold Clio • Print & Out of Home Craft • Art Direction
2024 CLIO AWARDS • Silver Clio • Print & Out of Home Craft • Illustration
2024 CLIO AWARDS • Bronze Clio • Design • Brand Identity: Refresh
2023 CLIO AWARDS • Gold Clio • Print & Out of Home Craft • Art Direction
2023 CLIO AWARDS • Gold Clio • Print & Out of Home Craft • Illustration
2023 CLIO AWARDS • Silver Clio • Design Craft • Illustration
2023 CLIO AWARDS • Bronze Clio • Design • Posters
London International Awards
2025 LIA • Gold • Design • Craft: Visual Design Campaign
2025 LIA • Silver • Design • Craft: Art Direction Campaign
2025 LIA • Silver • Digital • Craft: Art Direction
2025 LIA • Bronze • Design • Poster Campaign
2025 LIA • Bronze • Digital • Craft: Animation/Motion Graphics
2025 LIA • Finalist • Digital • Craft: Visual Design
2024 LIA • US Design Agency of the Year
2024 LIA • Gold • Digital • Craft - Illustration
2024 LIA • Silver • Design • Brand/Corporate ID
2024 LIA • Silver • Design • Craft - Art Direction Campaign
2024 LIA • Silver • Design • Logos
2024 LIA • Silver • Digital • Self-Promotion
2024 LIA • Silver • Poster • Craft - Art Direction
2024 LIA • Bronze • Design • Self-Promotion
2024 LIA • Bronze • Digital • Craft - Art Direction
2024 LIA • Bronze • Digital • Visual Design
2024 LIA • Bronze • Poster • Craft - B2B Communication
New York Festivals
2023 NEW YORK FESTIVALS • Finalist • The New York City Award
2013 NEW YORK FESTIVALS • Finalist • Branded Entertainment – Business Services
2010 NEW YORK FESTIVALS • Bronze Medal • Print Advertising – Product & Services
Effies
2023 EFFIE AWARDS • Silver Effie • Small Budgets - Non-Profit
2023 EFFIE AWARDS • Bronze Effie • Culture & The Arts
2023 EFFIE AWARDS • Finalist • David vs. Goliath - Services
2022 EFFIE AWARDS • Silver Effie • Small Budgets - Non-Profit
2022 EFFIE AWARDS • Bronze Effie • Social Good - Non-Profit
2022 EFFIE AWARDS • Bronze Effie • Non-Profit